The purpose of my Senior Project was to evaluate how the Orfalea College of Business could improve the marketing concentration to better prepare students for a career in marketing. My research partner Joie Wong and I collected feedback from students, alumni, faculty, and staff through a survey and interviews. We identified 4 key pain points for marketing students and provided short and long-term recommendations for the department to improve. We presented our findings to the Dean, Marketing Department Head, and several key staff members within the college of business.
Project Presentation Slides
Summary of Findings
Project Resources
Explore the following resources to learn about our research methodology, raw data, and insights:
Survey Insights Report: Report detailing survey collection methods, questions, and findings
Interview Insights Report: Report detailing interview methods, questions, and findings
Marketing Matrix: Visualization of different career paths in Marketing mapped out for an early Marketing course such as BUS 346 or BUS 396. Includes applicable minors, faculty experts, job titles, and supplemental courses to take.