Mustang Consulting is Cal Poly SLO's official student-run consulting organization that builds future Cal Poly consultants by giving students the opportunity to solve actual business problems for real clients. I currently serve as the Managing Director for the firm and oversee the executive board, client development, student training, recruitment, alumni relations, and project strategy.
Mustang Consulting has given me the opportunity to deliver insightful research and strategic recommendations for a multitude of industries ranging from enterprise software, non-profit, consumer products, professional services, and media. Logos of past clients are listed below.
In Winter of 2020 I researched key competitors to create an industry benchmark report for a startup focused on energy. My team developed a UX software analysis framework and conducted customer sentiment analysis to identify evidence-based product design recommendations.
In Spring of 2020 I helped develop a comprehensive SEO strategy including a keyword database, competitor analysis, and website mockup for a consumer goods brand. Additionally, I created a custom Google Analytics/Google Search Console dashboard and Google Shopping Ad campaign.