Festival of the Arts (FOTA) is an interdisciplinary festival that I founded at my high school to showcase our talented students, artists and innovators. For the 2019 event, I was tasked with creating a brand refresh, expanding the event offerings, experiential design, and web design.
In updating the branding, I created a geometric logo that had new shades of the bold neon colors from the original design. The creative prompt for the festival was“What do you frame?”. I hand drew a variety of picture frames in our brand colors to serve as a gallery wall motif for the branding.
A new addition to Festival of the Arts I conceptualized was Maker Market: a showcase of DVHS student-run businesses. This mini market pop up allowed FOTA attendees to meet student business owners and learn more about their unique products!
To encourage event attendees to share their #dvfota experience on social media, I created a gallery art wall by painting abstract canvases with the signature FOTA colors.
I built a brand new website to feature creator profiles, introduce the event theme, and provide resources like a festival schedule. I used Squarespace to build the site layout.