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Festival of the Arts (FOTA) is an interdisciplinary festival that I founded at my high school to showcase our talented students, artists and innovators. For the 2019 event, I was tasked with creating a brand refresh, expanding the event offerings, experiential design, and web design.
Brand Design
In updating the branding, I created a geometric logo that had new shades of the bold neon colors from the original design. The creative prompt for the festival was“What do you frame?”. I hand drew a variety of picture frames in our brand colors to serve as a gallery wall motif for the branding.
![](https://cdn.myportfolio.com/590dd973b37e5e1af8cabeae34757fcf/6463188f-208f-4db2-9e99-e047fd337df2_rw_1920.png?h=bfbe031ac2bb773baf2a0bc5c8d00a71)
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Maker Market
A new addition to Festival of the Arts I conceptualized was Maker Market: a showcase of DVHS student-run businesses. This mini market pop up allowed FOTA attendees to meet student business owners and learn more about their unique products!
![](https://cdn.myportfolio.com/590dd973b37e5e1af8cabeae34757fcf/0f53cc32-a8d5-4536-88ac-8f0edb4bb8f9_rw_3840.jpg?h=4fb104faeeef186c4aed50b28b8ad79f)
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Art Wall
To encourage event attendees to share their #dvfota experience on social media, I created a gallery art wall by painting abstract canvases with the signature FOTA colors.
Web Design
I built a brand new website to feature creator profiles, introduce the event theme, and provide resources like a festival schedule. I used Squarespace to build the site layout.
![](https://cdn.myportfolio.com/590dd973b37e5e1af8cabeae34757fcf/37dab946-ec63-4d60-b29c-48b9a1cd7a52_rw_1920.png?h=a28214539182393a2f381ec712b6f030)
Event Photos
![](https://cdn.myportfolio.com/590dd973b37e5e1af8cabeae34757fcf/bb64fa46-ae11-4333-bf85-fe7eca5feb0b_rw_3840.jpg?h=86ffaadafeecf4cbae151b2f7a7f3c4f)
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