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Festival of the Arts (FOTA) is an interdisciplinary festival that I founded at my high school to showcase our talented students, artists and innovators. Over 70 artists showcased their work and over 500 students, parents and faculty attended the event.
I used a bold color scheme and a paint splatter print for the visual identity of the the event to represent the passion and diversity of our artists and performers.
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Because FOTA was a brand new event, it was important to promote the event and create buzz on campus. I designed social media posts, built a website, made stickers, and even organized mini live concerts during lunch in the student commons.
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To encourage people to share pictures at FOTA I painted a 9 x 12 ft photo op. It took me an entire weekend to finish painting!
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The best part of FOTA was the wide range of talent on display. We had everything from an open mic to a robotics showcase!
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